FLOAT / FLUKT / ESCAPE is a multi-disciplinary exhibition concept exploring themes of transition, movement, and the human desire for evasion. The project encompasses a comprehensive visual identity created for international showcases at Kragerø Kunstskole in Norway and Southampton Solent University.

The Creative Approach

The design language bridges the gap between traditional fine art and contemporary graphic design. Utilizing a minimalist yet emotive aesthetic, the identity relies on fluid forms, atmospheric textures, and experimental typography to evoke the feeling of being suspended or in transit. Every touchpoint—from promotional posters and digital lookbooks to environmental signage—was crafted to complement the physical gallery space without overpowering the art itself.