2016

 

Art Direction

Photography

Graphic Design

Typography

Print design

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Project Overview

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Developed as an in-depth visual communication industry research project, this editorial case study explores the critical and sensitive issue of animal testing within the beauty industry. The final deliverable is a comprehensive, self-published magazine designed to uncover the realities of cosmetic testing and advocate for cruelty-free practices.

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The Strategic Pivot & Creative Journey

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Fueled by a personal passion for cosmetics, the project initially began as an exploration into makeup branding, product marketing, and original beauty photography. However, as the research phase deepened, the direction organically shifted toward a more impactful social cause. I chose to pivot the publication's focus entirely toward environmental ethics and corporate accountability, examining the harsh realities of animal testing from multiple analytical angles.

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Design & Editorial Execution

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• Editorial Design & Layout: Structuring a cohesive magazine format that balances striking typography with dense research data and narrative articles.

• Creative Photography: Utilizing original product photography, experimenting with textures, layouts, and visual compositions to create a distinct aesthetic.

• Information Design & Copywriting: Translating complex industry regulations and ethical data into a highly readable, engaging print format designed to provoke critical thought.